Booking Holdings vs McDonald’s at a glance
Both companies operate in the Consumer Discretionary sector, so these figures are broadly like-for-like.
| Metric | BKNG | MCD |
|---|---|---|
| Market cap | $160.85B | $185.68B |
| Price | $202.56 | $260.06 |
| P/E ratio (TTM) | 32.16 | 25.36 |
| P/B ratio (MRQ) | 0 | 0 |
| P/S ratio (TTM) | 6.46 | 8.08 |
| Revenue growth (1Y) | 13.39% | 3.72% |
| Return on equity (TTM) | -96.88% | -478.38% |
| Return on invested capital (TTM) | 53.53% | 25.05% |
| Gross margin (TTM) | 100.00% | 57.35% |
| Net margin (TTM) | 25.53% | 31.62% |
| Dividend yield (TTM) | 0.80% | 2.86% |
How they differ
McDonald’s is the larger company at $185.68B versus $160.85B, making them close in size.
On trailing earnings, McDonald’s is the cheaper of the two at 25.36 against 32.16 for Booking Holdings.
On sales, Booking Holdings is the cheaper of the two at 6.46 against 8.08 for McDonald’s.
Booking Holdings leads on revenue growth over the past year, 13.39% against 3.72%.
Booking Holdings leads on return on invested capital, 53.53% against 25.05%.
Booking Holdings leads on gross margin, 100.00% against 57.35%.
McDonald’s offers the higher yield at 2.86% against 0.80%.
Go deeper
Ratios describe the past. Whether either is worth owning depends on what you pay today.
Related comparisons
Other matchups involving Booking Holdings or McDonald’s.