The Coca-Cola vs Altria Group at a glance
Both companies operate in the Consumer Staples sector, so these figures are broadly like-for-like.
| Metric | KO | MO |
|---|---|---|
| Market cap | $386.70B | $114.65B |
| Price | $89.66 | $68.65 |
| P/E ratio (TTM) | 22.71 | 13.76 |
| P/B ratio (MRQ) | 9.25 | 0 |
| P/S ratio (TTM) | 6.21 | 4.75 |
| Revenue growth (1Y) | 1.87% | -1.49% |
| Return on equity (TTM) | 40.74% | -198.37% |
| Return on invested capital (TTM) | 14.55% | 50.19% |
| Gross margin (TTM) | 61.89% | 68.58% |
| Net margin (TTM) | 28.56% | 35.22% |
| Dividend yield (TTM) | 2.36% | 6.18% |
How they differ
The Coca-Cola is the larger company at $386.70B versus $114.65B — about 3.4x the size.
On trailing earnings, Altria Group is the cheaper of the two at 13.76 against 22.71 for The Coca-Cola.
On sales, Altria Group is the cheaper of the two at 4.75 against 6.21 for The Coca-Cola.
The Coca-Cola leads on revenue growth over the past year, 1.87% against -1.49%.
Altria Group leads on return on invested capital, 50.19% against 14.55%.
Altria Group leads on gross margin, 68.58% against 61.89%.
Altria Group offers the higher yield at 6.18% against 2.36%.
Go deeper
Ratios describe the past. Whether either is worth owning depends on what you pay today.
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