Booking Holdings vs Starbucks at a glance
Both companies operate in the Consumer Discretionary sector, so these figures are broadly like-for-like.
| Metric | BKNG | SBUX |
|---|---|---|
| Market cap | $158.34B | $123.29B |
| Price | $205.63 | $107.85 |
| P/E ratio (TTM) | 32.16 | 51.05 |
| P/B ratio (MRQ) | 0 | 0 |
| P/S ratio (TTM) | 6.46 | 2.55 |
| Revenue growth (1Y) | 13.39% | 2.79% |
| Return on equity (TTM) | -96.88% | -22.93% |
| Return on invested capital (TTM) | 53.53% | 10.51% |
| Gross margin (TTM) | 100.00% | 20.36% |
| Net margin (TTM) | 25.53% | 3.89% |
| Dividend yield (TTM) | 0.82% | 2.30% |
How they differ
Booking Holdings is the larger company at $158.34B versus $123.29B — about 1.3x the size.
On trailing earnings, Booking Holdings is the cheaper of the two at 32.16 against 51.05 for Starbucks.
On sales, Starbucks is the cheaper of the two at 2.55 against 6.46 for Booking Holdings.
Booking Holdings leads on revenue growth over the past year, 13.39% against 2.79%.
Booking Holdings leads on return on invested capital, 53.53% against 10.51%.
Booking Holdings leads on gross margin, 100.00% against 20.36%.
Starbucks offers the higher yield at 2.30% against 0.82%.
Go deeper
Ratios describe the past. Whether either is worth owning depends on what you pay today.
Related comparisons
Other matchups involving Booking Holdings or Starbucks.